Sesame Street Breastfeeding - Parents want breastfeeding on 'Sesame Street' For 43 years, "Sesame Street" has taught American children skills like reading, writing and arithmetic. A group of more than 5,000 parents, however, think the show is missing a valuable lesson: Why breastfeeding is important.
If a petition has its way, a future episode of Sesame Street will be brought to you by the letter “B” — for breastfeeding. A group of “breastfeeding mothers and their supporters everywhere”
would like the show to feature more nursing mothers. At some point in the recent past, Sesame Street swapped breasts for bottles when discussing feeding babies. As of Jan. 11, more than 5,000 people have signed an online petition titled “Bring Breastfeeding Back to Sesame Street” in the hopes of changing that. The petition encourages Sesame Street to show both breastfeeding and bottle-feeding as normal options for babies and parents.
If Sesame Street decides to comply with the petition’s request, they would not be breaking new ground, but actually returning to their roots. In the ’70s and ’80s, discussions of breastfeeding were featured on the show. It wasn’t until the ’90s that bottles became the chosen method of feeding babies. Here’s a timeline of videos showing how the discussion of baby feeding has changed on Sesame Street over the years