Saturday 15 October 2011

Classic TV not kill the Internet, and people who shaped the Internet

Classic TV not kill the Internet, and people who shaped the Internet. And the dividing line is somewhere before and after 1980. The psyche of the people born after 1980 is very different from the mentality of people who were born before. Language, which they perceive, and which is appropriate for them, fundamentally different. As well as their perceptions of entertainment, information, budget free time. They are still children, was offered another model of the acceptance of social reality. Do not e-mail, standing in the corner, and the

computer, standing on their table - they are a window into the world. People born after 1980 are not ready to spend the evening watching television. Not ready to stress marker in the program guide interesting programs for them. Many of them are unable to view the hour-long program to finish. People who shaped the flow of information the Internet, interest in hi-lights than by the event. Their minds are ready to get acquainted with the essence of the proposed product, and advertising often a trailer fully satisfy their interest in viewing. Syndrome scattered attention - a diagnosis of this generation. It's not bad, in fact. You can simultaneously hold multiple sources of information, but the result can not watch either one of them for a really carefully. Perhaps in the near future a large TV brands have to create two versions - for the digital generation, and analog.

Almost with every word in that statement, I am ready to sign. Moreover, I myself have over 10 years of explaining the same thing when I am asked how soon the Internet will kill this and that, so that some of my explanation on this matter are also on the record.

Internet meets the challenges of the postindustrial, information society, where, in wittily Ernst, information falls on the consumer, even from the iron. I'd just said that she was not herself falls, and no evil intent on the broadcaster, who is trying to make this process. People living in the information age have a lot to know about the world that normally exist in it and navigate. Know about and Fukushima, and about the Greek debt, and about neuroendocrine tumor of the pancreas. Knowing what HTML5 is different from Flash, which is only some 3 years ago was given a narrow layer of web developers, today is important for tens of millions of people who have in your pocket or purse - an expensive device that does not support Flash on their favorite sites. I continue to list the next day.

What was once called the syndrome of scattered attention (and noted the vast majority of successful entrepreneurs of post-industrial era), is proving to be popular feature of the psyche, facilitating adaptation to the Information "menu» XXI century. In fact, nothing new in this syndrome is not present: remember Gaius Julius Caesar and his legendary ability to do three things at once. Just today, so Caesar had to become every successful manager, entrepreneur, hired a professional and even banal consumer products stranger.

We need to be aware of, we make money - sang brilliant PN Mamonov at the dawn of perestroika. That this is the call to "be aware" television format ernstovskogo unable to answer. It can entertain, can scare, but it did not inform enchanted. Today's TV named Ernst is based on a misunderstanding of the audience of the two main mantras of the Millennium: The knowledge - force, and time - money.

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